If the product you sell is based on saving the customer money, then the amount you can charge is capped at the savings you pass on. And in reality, you can only gain a tenth of that, to make it worthwhile for the customer to engage with you.

If it is based on headaches you relieve, or opportunities you make possible, then there’s almost no limit to what you can charge.

For my company Scalr, this means that we talk about the performance degradation from having higher traffic than capacity, and the resulting loss in user experience, rather than the cost savings from always having the right capacity for the traffic.